They certainly grab your attention! Imagine seeing these on a billboard on your way in to work in the morning!
Would they make you buy Plain Jane undies? Personally, I'm not sure, but it's one hell of a way to lift your brand profile!
And the ad world loves them, winning The Lapis de Oro (Argentina’s premiere advertising award,) and The Grade Prix Bonce de Clarin.
Source: hurricane vanessa.