what you can’t see is what you want to see...

What do you think of these ads by Argentinian lingerie company Plain Jane?

They certainly grab your attention! Imagine seeing these on a billboard on your way in to work in the morning!

Would they make you buy Plain Jane undies? Personally, I'm not sure, but it's one hell of a way to lift your brand profile!

And the ad world loves them, winning The Lapis de Oro (Argentina’s premiere advertising award,) and The Grade Prix Bonce de Clarin.

 

Source: hurricane vanessa.

agent provocateur



Agent Provocateur

Sometimes we do miss out living in Australia, when it comes to shopping.  Yes, I know, I know, you can buy online, but call me old fashioned - I still like to go to an actual shop.  I want to browse and try things on and feel excited walking out of a store with a bag of newly purchased goodies.

Agent Provocateur is one shop I'd love to browse in.  While living in London, I use to love just going in and touching all the gorgeous, frilly, lacy, delicate, sexy undergarments. It was nice to be seduced by the decadence and sophistication and possibility.  I wanted to dress up and lounge about in something wispy in heels.

For the Spring/Summer 2012 Collection the Agent Provocateur designers "fell for the soft-focus sensuality of the Seventies. We looked to the images of David Hamilton and watched hours of softly glowing scenes from erotic films, such as Emmanuelle and The Story of O for inspiration".

Cool! I love it all - especially the red one (see below)... I'd love that for my birthday! Hint, hint...

The Mercy Collection



The Baby & Janey Collection



The Birthday Collection

All images/source Agent Provocateur